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Open Marketing: Freeing Your Brand To Compete, Succeed

Living a digital world comes with a lengthy list of benefits–and challenges. While new advancements in marketing technology make it easier to gain customer information and insights, keeping up with the...

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As Open Marketing Takes Hold, A Look Back at Its Roots

The world of digital has been abuzz with personalization. A one-size-fits-all approach doesn’t work when it comes to today’s sophisticated consumer, so why should we expect a generic approach to work...

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Closed-Loop Marketing – Or Just Closed?

“Digital transformation” is a big phrase that scares marketers and IT people alike, because it hints at the need to rip out all of your old stuff – technology, processes, maybe even people – in favor...

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The Key to a Successful Marketing Strategy is an Open Approach

For marketers, the number of marketing tools available in today’s digital landscape is just as overwhelming as it is beneficial. These options help make you a more efficient marketer and provide the...

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How To Break Down the 4 Most Damaging Marketing Silos

Marketers are challenged by functional and technical roadblocks. More than 80 percent of marketers in Teradata’s latest Data-Driven Marketing survey believe marketing silos prevent them from having a...

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San Diego Meetup: Debunking the Myth of the Marketing Cloud

The world of marketing technology continues to expand. This rapid growth has led to fundamental shifts in how marketers do business. If you’re in the digital space at all, in order to remain...

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Industry Leaders Break Down The Marketing Cloud Myth

Photo credit: B Garrett Assembling the unique set of marketing technologies needed to power your business to success is not a luxury today, it is a necessity. “Our average customer uses 26 digital...

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